Hyatt Regency

Onde cada estadia conta uma história.

Reimaginamos a experiência hoteleira, capturando cada detalhe da hospitalidade e transformando cada estadia numa história memorável.

Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Objetivo

Realizámos uma análise aprofundada do mercado, refinámos a sua mensagem e desenvolvemos uma nova identidade visual arrojada, capaz de refletir a essência da marca e criar uma ligação genuína com o seu público.

Esta estratégia permite ao Hyatt conectar-se de forma autêntica com os seus hóspedes, reforçando a sua reputação e presença no mercado de luxo.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Enchantique brands. Where elegance converges with brand brilliance.

Enchantique brands. Where elegance converges with brand brilliance.

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