Identidade inovadora que conecta o restaurante ao seu público de forma autêntica e memorável.
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Objetivo
Mergulhámos nas raízes dos sabores portugueses, refinámos a história da NAU e criámos uma identidade fresca e moderna que honra a tradição, ao mesmo tempo que abraça os gostos contemporâneos.
Criámos uma marca única, pensada para a energia cosmopolita de Dubai. Com base em insights estratégicos, desenvolvemos uma identidade visual marcante e uma mensagem autêntica, apoiadas por materiais essenciais como menus, uniformes e mood boards, permitindo ao cliente comunicar com confiança e envolver o seu público de forma consistente e memorável.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Destacamo-nos em conceber marcas fortes,.
Destacamo-nos em conceber marcas fortes.
